Tag Archives: eye tracking
Heat Maps
Here is some useful info on the way people behave when they visit a website https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=17954 http://www.vaughns-1-pagers.com/internet/google-heatmap-2.htm These relate specifically to adverts but the general principle applies to any content that people can click on.
Eye Tracking
http://www.seobook.com/archives/001996.shtml Here’s an excerpt from this research: There is a direct connection to the thalmus to the amygdala which allows the amygdala to emotionally react to a sensory impulse before the neocortex can evaluate the input, thus when the neocortex … Continue reading
Feng-Gui Eye Tracking Heatmap Software
This is along the same lines as other eye tracking info I have posted. This software scans an image or a video and creates a heatmap of the way a human’s eyes would scan across the page during the first … Continue reading