Articles

Now that might sound simple but when you have an e-commerce website with a wide range of products, enabling people to find what they want will need some careful planning.

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Link Popularity vs. Relevancy
I was contacted recently by an online directory. The woman who phoned me began by telling me that they didn't have a web designer listed in my area and they had 20-30 people every week who were looking for a web designer and were unable to find one. As I listened to this sad story tears started to form in my eyes as I began to realise that in the 21 st century there are still people in the world who are having to go without a web designer.

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Google & the Importance of Internal Linking
When I first started studying search engine optimisation (SEO) I learnt about a lot of different factors that could affect how high up in the search engine rankings a website would be. I learnt about the decreasing importance of meta tags, about choosing domain names, page titles, use of headings, keywords, ALT tags and so on.

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SEO: Optimisation or Repetition?
I was watching the news on TV the other day and I couldn't help but notice the amount of times the newsreaders and reporters repeated the same things over and over again.

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